Top 5 Lifestyle Apps Performance in Central America Q4 2022

In the fourth quarter of 2022, the top 5 lifestyle apps in Central America showcased interesting trends in weekly downloads, active users, and revenue. Here is a detailed look at their performance.

Pinterest

Pinterest experienced a steady increase in weekly downloads, starting at 237K in late September and peaking at approximately 274K in the final week of December. Weekly active users also showed consistent growth, rising from 13.7M to about 14.3M over the quarter.

Amazon Alexa

Amazon Alexa saw a significant rise in weekly downloads, beginning at around 73K in late September and reaching a peak of 361K by mid-December. Active users followed a similar trend, increasing from 809K to approximately 1.1M by the end of the quarter.

Joy App by PepsiCo

Joy App by PepsiCo had fluctuating download numbers, starting at 79K and experiencing a peak of 170K in late November before dropping to 38K by the end of December. Active users saw a peak of 259K in late November, but then declined to about 156K by the end of the quarter.

Ms. Yvonne: Face aging editor

Ms. Yvonne: Face aging editor showed significant growth in both downloads and active users. Weekly downloads rose from 991 in late September to a peak of 169K in early December. Active users increased dramatically from 1.5K to approximately 380K over the same period. Revenue saw a modest uptick, peaking at $101 in mid-December.

Google Home

Google Home maintained a steady increase in weekly downloads, starting at 48K and peaking at around 84K by the end of December. Active users also showed a positive trend, growing from 425K to approximately 456K throughout the quarter.

These insights come from Sensor Tower, where more detailed analytics and further insights are available.