Top 5 Lifestyle Apps in Bulgaria Q4 2022: Unified Platform Performance

The fourth quarter of 2022 saw intriguing trends across the top 5 lifestyle apps in Bulgaria on a unified platform, with data provided by Sensor Tower. Here’s a closer look at how these apps performed in terms of downloads and active users.

Pinterest experienced a steady increase in weekly downloads, starting from 5.5K in early October and peaking at 8K in the last week of November. The app maintained a robust user base, with weekly active users fluctuating around 600K, culminating at 611K by the end of December.

Glovo: Food Delivery and More saw its weekly downloads rise to 5.1K by the end of October before experiencing a gradual decline to 3.4K in the final week of December. The app's weekly active users displayed minor fluctuations, maintaining around 70K users, with a slight dip to 63K towards the end of the year.

Coca-Cola: Play & Win Prizes showed a significant spike in weekly downloads, reaching 8.4K in mid-November. This was followed by a decline, ending the year at 3.2K downloads. The app's active users mirrored this trend, peaking at 13.2K in late November and tapering off to 8.7K by the end of December.

Stylish Fashion for Girl had a varied performance in weekly downloads, with notable peaks at 3.5K in early November and a low of 1.4K in mid-December. The active user base followed a similar pattern, reaching 5.9K in early November and dropping to 3.7K by the end of December.

Google Home saw a gradual increase in weekly downloads, peaking at 2.5K in the last week of December. Active users showed a consistent upward trend, starting at 5.6K in early October and reaching 7.7K by the end of the year.

These insights highlight the dynamic landscape of lifestyle apps in Bulgaria during Q4 2022. For more detailed data and further insights, visit Sensor Tower.