Top 5 Lifestyle Apps Performance in Africa Q4 2022

In Q4 2022, the top 5 lifestyle apps on a unified platform in Africa exhibited diverse performance trends. The data, sourced from Sensor Tower, reveals interesting insights into weekly downloads, revenue, and active users.

Muslim Muna: Quran Azkar Athan saw fluctuating weekly revenue, peaking at around $419 in mid-October before gradually decreasing to about $151 by the end of December. Weekly downloads showcased a significant upward trend, starting from approximately 217K in late September and reaching up to 356K by the end of December. Active users steadily increased from 7M to 7.5M throughout the quarter.

Pinterest maintained a consistent download rate, hovering between 196K and 234K weekly. Active user numbers remained relatively stable, starting at 6.1M in late September and ending at about 6.2M by the end of December.

HalaMe-Chat&meet real people experienced an increase in weekly revenue, peaking at approximately $715 in early November before stabilizing around $558 by the end of December. Weekly downloads showed a downward trend from 103K in early October to 79K in mid-December, with a slight recovery to 109K by the end of the month. Active users fluctuated, starting at 110K and ending at 130K by the quarter's close.

Stylish Fashion for Girl observed minimal revenue, with only two weeks registering $1 each. Weekly downloads increased significantly from 21K in late September to a peak of 93K in early December, before dropping to 32K by the end of December. Active users followed a similar trend, peaking at around 156K in early December and decreasing to 81K by the end of the month.

Glovo: Food Delivery and More maintained a steady download rate, ranging from 47K to 61K weekly. Active users steadily increased from 387K in late September to 465K by the end of December.

For more detailed insights and trends, visit Sensor Tower.