Top 5 Lifestyle Apps in UAE: Q4 2022 Performance

The fourth quarter of 2022 saw significant activity in the Lifestyle app category in the United Arab Emirates. Here’s an overview of the performance of the top 5 lifestyle apps on a unified platform, based on data from Sensor Tower.

Aura MENA From M.H. Alshaya Co. W.L.L., Aura MENA experienced notable fluctuations in weekly downloads. Starting strong with over 40K downloads at the end of September, the app saw a mid-quarter dip to around 12K but rebounded to approximately 19K by the end of December. Weekly active users also showed a positive trend, growing from 47K to 88K throughout the quarter.

Smiles UAE Smiles UAE from e& UAE maintained steady weekly downloads, peaking at 21.8K at the end of November and ending the quarter with 19.5K. Active users demonstrated a similar positive trend, increasing from 60K to around 74K by the end of December.

dubizzle The dubizzle app, published by dubizzle, exhibited consistent weekly downloads around the 12-13K mark, with a minor dip to 9.4K in late November. Active user numbers remained stable, hovering around 115K to 121K during the quarter.

Emirates Draw Emirates Draw showed a significant increase in weekly downloads towards the end of December, climbing from 6.5K to 38.8K. Active users mirrored this growth, rising from 40K to 64K in the same period.

Pinterest Pinterest continued to be a popular choice in the UAE lifestyle category. Weekly downloads remained consistent, ending the quarter at around 12.5K. Active users saw a gradual increase, peaking at nearly 1.25M by the end of December.

For more detailed insights and data on app performance, visit Sensor Tower.