Top 5 Lifestyle Apps in Sweden: Q4 2022 Performance

In the fourth quarter of 2022, the top five lifestyle applications in Sweden experienced diverse trends in their performance metrics, including weekly downloads, revenue, and active users. Here’s a closer look at how these apps performed, based on data from Sensor Tower.

Tinder Dating App: Chat & Date saw fluctuations in its weekly revenue, beginning the quarter at around $570K and experiencing peaks and troughs, ending the year at approximately $484K. Weekly downloads showed a similar pattern, starting at 4.3K and closing the quarter with a notable increase to 5.2K. Active users ranged from 294K at the start to a peak of 307K by the end of December.

Badoo: Dating. Chat. Friends demonstrated more stability in its weekly revenue, which hovered around $40K to $50K, ending the quarter slightly above $45K. Downloads remained relatively consistent, with a minor peak of 2.3K in the last week of December. The number of active users showed a steady but slight decline from 88.5K to 83.9K over the quarter.

Match : Local Dating App experienced a gradual decrease in weekly revenue, starting at $15.8K and ending at $15.3K. Downloads were relatively low throughout the quarter, generally staying below 1K but peaking at 1.1K in the final week. Active users also saw a downward trend, beginning at 6.9K and ending at 7.2K.

Bumble Dating App: Meet & Date showcased an upward trend in revenue, starting at $9.3K and peaking at $11.8K by mid-December. Downloads fluctuated slightly but remained around the 1.7K mark, with a slight increase towards the end. Active users showed consistency, hovering around 35K to 37K throughout the quarter.

LivU - Live Video Chat displayed varied revenue trends, starting at $8K, peaking at $10.4K, and ending at $8.9K. Downloads remained low, ranging between 200 and 300 per week. Active users saw a downward trend from 2.4K to 1.8K over the quarter.

For more detailed insights and trends, visit Sensor Tower.