Top 5 Lifestyle Apps Performance in Kenya Q4 2022

In the fourth quarter of 2022, the top 5 lifestyle applications in Kenya displayed varied performance trends across downloads, revenue, and active users. This data, sourced from Sensor Tower, provides a comprehensive overview of each app's metrics.

Tinder Dating App: Chat & Date saw fluctuations in its weekly revenue, peaking at around $3.8K in early December. Weekly downloads showed an initial increase in mid-October, reaching over 10K, but declined towards the end of the quarter. Active users experienced a steady rise, starting at approximately 84.9K in late September and reaching around 88.2K by mid-December.

Bumble Dating App: Meet & Date experienced moderate but steady weekly revenue, peaking at $2.3K at the end of October. Downloads remained relatively stable, with a notable drop in mid-December to 1.2K. Active users increased consistently, starting from 42.4K in late September to approximately 53.4K by mid-December.

OkCupid Dating: Date Singles had relatively low weekly revenue, peaking at $311 in late September and remaining under $300 for most of the quarter. Downloads saw a significant spike in mid-October with 2.5K but generally trended downwards. Active users fluctuated, peaking at 30.2K in mid-October before stabilizing around 23.8K by the end of December.

Muzz: Muslim Marriage & Social maintained a consistent weekly revenue, peaking at $266 in late November. Downloads were stable with a slight increase towards the end of December, reaching 253. Active users remained steady, with minor fluctuations, peaking at around 2.9K in late December.

Badoo: Dating. Chat. Friends showed consistent weekly revenue, peaking at $323 in late November. Downloads peaked at 3.4K in early October but saw a decline towards the end of the quarter. Active users showed variability, peaking at approximately 71.6K in early December before dropping to around 60.1K by the end of December.

For more detailed insights and trends, visit Sensor Tower.