AI Insights · Timothy · January 2023
Top 5 Insurance Apps in Poland Q4 2022 Performance
Analyzing the performance of the top 5 insurance apps in Poland during Q4 2022, focusing on weekly downloads and active users trends.
In the fourth quarter of 2022, the top insurance apps in Poland demonstrated varying levels of performance in terms of weekly downloads and active users. Below, we delve into the specifics of each app's metrics.
mojePZU mobile saw a relatively stable trend in downloads throughout the quarter, with numbers fluctuating between 6.3K to 9.7K. The app's downloads peaked at 9.7K in the week of October 31 before experiencing a slight dip towards the end of the quarter. Weekly active users showed a similar trend, with a peak of 22.2K at the end of October, followed by a gradual decrease to 17.8K by mid-December, before rebounding to 20.6K in the final week.
CUK Ubezpieczenia had a more volatile download pattern, starting the quarter with 354 downloads and seeing a peak of 697 downloads in the week of October 10. The app's downloads then fluctuated, ending the quarter with 358 downloads. No active user data was available for this app.
Meine AOK maintained a consistent download rate, averaging around 250 to 318 downloads per week. The app saw a slight increase in active users, starting at 1.2K and reaching a peak of 1.3K in December.
PZU Apteka experienced a steady increase in downloads over the quarter. Starting at 197 downloads in late September, the app saw its highest download count of 303 in the final week of December. No active user data was available for this app.
MyAllianz MY had a modest download performance, with weekly downloads ranging from 105 to 192. The app started the quarter with 192 downloads and ended with 167 downloads. Active user data was not available for this app.
For a more detailed analysis and additional insights, visit Sensor Tower.