Top 5 Insurance Apps in Oceania Q4 2022

Performance of Top 5 Insurance Apps in Oceania (Q4 2022)

The fourth quarter of 2022 saw varied performance trends among the top insurance apps in Oceania on a unified platform. Here’s a detailed look at the weekly downloads and active user trends for the top 5 apps:

My Medibank

Maintained a steady download rate throughout the quarter. Weekly downloads started at around 5.7K and saw a peak of approximately 6.3K in mid-October, eventually declining to about 4.2K by the end of December. Active users hovered around 16K initially, peaked at 17.6K in early October, and gradually decreased to approximately 14.6K by year-end.

My NRMA

Experienced fluctuations in weekly downloads, starting at 4.6K, spiking to 7.7K in late October, and reaching a high of nearly 9.8K in mid-December before settling at around 6.3K. Active users showed a similar trend, beginning at 10.1K, peaking at 15.4K in mid-December, and ending the quarter at 12.1K.

AAMI App

Displayed a consistent download pattern, starting at 3.6K and peaking at about 4.1K in mid-December, before tapering off to 2.8K by the end of December. Active users steadily increased from 37.3K at the beginning of the quarter to a peak of 41.7K in mid-December, slightly declining to 41.5K by the end of the quarter.

nib Health

Had a relatively stable download trend, starting at about 2.8K, peaking at 3.3K in late November, and ending the quarter at 2.2K. The active user base remained steady around 17.5K initially, peaking at 18.4K in mid-December, and closing the quarter at approximately 17.6K.

Simples: Compare & Save

Showed varied weekly downloads, starting at nearly 5K, experiencing a low of 1.4K in mid-December, and ending with a spike to 4.2K. Unfortunately, the active user data for this app was unavailable.

These insights were provided by Sensor Tower. For more detailed information on app performance metrics, visit Sensor Tower's website.