AI Insights · Timothy · January 2023
Top 5 Insurance Apps in Colombia Q4 2022: Performance Insights
In Q4 2022, the top 5 insurance apps in Colombia showed varied performance trends in downloads and active users. Discover the detailed metrics and trends for each app.
In the fourth quarter of 2022, the top 5 insurance apps in Colombia demonstrated diverse performance trends. These insights are based on data from Sensor Tower, where more comprehensive details can be found.
Seguros SURA from SuperApp Sura saw a moderate fluctuation in weekly downloads, peaking at around 11.9K in late October. Active users ranged from 22.8K to 31.5K, with the highest activity in the last week of October.
Bolívar Conmigo by Servicios Bolívar experienced a peak in weekly downloads at 7.9K in the week of November 21. There was a noticeable drop towards the end of the quarter, with downloads falling to 1.7K in the last week of December.
Estado from Seguros del Estado showed a steady increase in weekly downloads, reaching a peak of 1.2K in the week of December 19. The app's downloads fluctuated throughout the quarter, with the lowest point being 493 in early December.
APP Conexión Positiva from Positiva Compañia de Seguros S.A. had a relatively stable download rate, peaking at 493 in the week of October 24. However, there was a significant decline towards the end of the quarter, with downloads dropping to 197 in the last week of December.
MARCUS by Federación de Aseguradores Colombianos had the lowest download numbers among the top 5, with a peak of 377 in early October. The app saw a gradual decline in downloads, ending the quarter with 100 downloads in the last week of December.
These performance metrics highlight the varying trends in user engagement and app popularity among the leading insurance apps in Colombia. For more detailed insights, visit Sensor Tower.
