Top 5 Insurance Apps Performance in Central America Q4 2022

During Q4 2022, the top five insurance applications in Central America showed varied performance in terms of weekly downloads and active users. Here is a detailed look at their metrics:

Afore SURA maintained strong weekly downloads, peaking at approximately 32.7K in mid-October. However, there was a noticeable decline towards the end of the quarter, with weekly downloads dropping to around 19.4K by the last week of December. The app's weekly active users mirrored this trend, starting at 97.5K and experiencing minor fluctuations before ending the quarter at about 93.7K.

Soy Cliente GNP showed a consistent increase in weekly downloads, starting at 5.5K and reaching a high of 9K in the last week of December. The app's weekly active users also grew steadily, beginning at 13.5K and finishing the quarter at 16.2K.

sostengo experienced a variable download rate throughout the quarter. Weekly downloads started strong at 8K but saw a significant decrease to around 2.7K by the end of December. Unfortunately, there were no available data points for weekly active users.

QMóvil had a relatively stable performance in weekly downloads, peaking at 4.9K in late October. The numbers slightly fluctuated but remained around 3.1K towards the end of the quarter. Weekly active users followed a similar pattern, starting at 9.3K and ending the quarter at approximately 8.9K.

BBVA SOS - Asistencia de Auto saw moderate weekly download rates, peaking at 3.6K in late November. The app's weekly active users remained stable throughout the quarter, starting at 11.8K and closing at 12.2K.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower’s website.