AI Insights · Timothy · January 2023
Top 5 Finance Apps in South America Q4 2022
The top 5 finance apps in South America saw significant user engagement and download trends in Q4 2022. Get insights from Sensor Tower on the weekly performance metrics of these leading applications.
The fourth quarter of 2022 brought notable trends for the top 5 finance applications in South America, based on data from Sensor Tower. Here’s a closer look at their performance on a unified platform.
Nubank: Conta, Cartão e mais experienced a stable download rate, peaking at around 659K in the week of October 24. Weekly active users saw a gradual increase, starting from 38.6M at the end of September and reaching 41M by the end of December.
Mercado Pago: cuenta digital showed consistent weekly downloads, averaging around 400K throughout the quarter. Active users also saw a steady rise, peaking at approximately 23M in early December before a slight dip to 21.4M by the end of the month.
CAIXA Tem had fluctuating download numbers, with a high of 582K in mid-October and a low of 276K in early December. Active users mirrored this trend, peaking at 8.7M in mid-October and declining to around 6.6M by late December.
SerasaConsumidor saw a slight increase in weekly revenue, peaking at approximately $108K in mid-December. Weekly downloads were strong, reaching 414K in early November. Active users peaked at 4.5M at the end of October, ending the quarter at around 3.9M.
Inter&Co: Financial APP maintained a stable download rate with a peak of 367K in early October. Active users showed an upward trend, starting at 12.1M in late September and climbing to nearly 12.9M by the end of the year.
For more detailed insights and data, visit Sensor Tower.