Top 5 Finance Apps in Kenya for Q4 2022

Kenya's finance app market witnessed significant activity in Q4 2022. Based on Sensor Tower data, here's a closer look at the performance of the top five finance applications on a unified platform.

TruePesa-Reliable Loans Online started the quarter strong with weekly downloads peaking at 161K in mid-October. However, the numbers gradually declined, ending the year with approximately 15K weekly downloads. Active users saw a similar trend, peaking at around 321K in mid-November before stabilizing to around 236K by the end of December.

Zash Loan-Get loan instantly experienced a fluctuating download pattern. Weekly downloads ranged from a high of 112K in early October to a low of 32K by the end of the month, before recovering to about 61K by the end of December. Active users remained relatively stable, fluctuating between 192K and 246K throughout the quarter.

KeCredit Get money to M-Pesa saw its downloads peak at 113K in mid-October. The app experienced a significant drop to just 8.3K downloads by late November but ended the year with a slight recovery to around 27K weekly downloads. Active users peaked at 218K in mid-November, later stabilizing around 157K by the end of December.

AsapKash - Reliable Loans showed a diverse trend in downloads, peaking at 116K in early October, then gradually declining to approximately 47K by the end of December. Active users remained robust, starting at around 403K in late September and ending the quarter with about 438K.

Zenka Loan App - Kenya maintained a consistent download rate with minor fluctuations, peaking at 85K in late September and ending with 40K weekly downloads by the end of December. Active users remained relatively steady, fluctuating between 145K and 198K throughout the quarter.

For more detailed insights and data, visit Sensor Tower.