AI Insights · Timothy · January 2023
Top 5 Finance Apps in Guatemala Q4 2022 Performance
Discover the performance trends of the top 5 finance apps in Guatemala during Q4 2022, based on Sensor Tower data.
In Q4 2022, the top 5 finance apps in Guatemala showed varied performances in terms of downloads and active users. Here’s a closer look at their trends:
Vana - Tu crédito fácil y rápido saw its weekly downloads peak at 32.2K in early October, followed by a gradual decline to 10.1K by mid-December, before slightly rebounding to 14K in the last week of December. Active users for the app started at 79K, peaked at 102K in early October, and ended the quarter at approximately 98K.
BANRURAL experienced a relatively consistent download rate, starting at 15.9K and peaking at 20.6K in late October. The quarter closed with 16.3K downloads. Active users showed a consistent upward trend, beginning at 197K and reaching 218K by the end of December.
fri exhibited significant growth in weekly downloads, starting at 1.5K and peaking at 25.6K in mid-December. The app's downloads then settled at around 8.5K by the last week of December.
Bi en Línea maintained a stable download pattern, with a slight peak at 9.4K in late November, before ending the quarter at 7.3K. Active users remained robust, starting at 243K and fluctuating around this figure throughout the quarter, finishing at 242K.
Código Banrural had fluctuating download numbers, peaking at 17.1K in early November but dropping to around 3.2K by the end of December. Active users for Código Banrural increased from 37.5K to 44.8K in early November and remained steady, closing the quarter at 37.5K.
This data, sourced from Sensor Tower, offers a snapshot of the dynamic trends in the finance app sector in Guatemala during the last quarter of 2022. For more detailed insights, visit Sensor Tower.
