Top 5 Education Apps in Brazil in Q4 2022

In the fourth quarter of 2022, the educational app market in Brazil saw notable activity among the top 5 apps, with varying trends in downloads, revenue, and active users. Here’s a closer look at the performance of each app based on data from Sensor Tower.

Duolingo - Language Lessons showed strong weekly revenue, peaking at approximately $276K in the final week of December. The app's weekly downloads fluctuated, reaching a high of around 179K at the beginning of October and ending the quarter at 163K. Active users exhibited a steady increase, culminating at roughly 1.8M by the last week of December.

Hotmart saw a consistent rise in weekly downloads, starting from 55.6K at the end of September and peaking at 90.4K in mid-November. Active users also demonstrated growth, reaching approximately 1.2M in early November and maintaining similar levels through the end of the quarter.

Brainly: AI Homework Helper experienced notable fluctuations in weekly revenue, with a peak of approximately $44.3K in late November. Downloads varied significantly, peaking at around 101K in late October but dropping to 17.9K by the end of December. Active users saw a substantial decline from nearly 4M in late September to about 897K by the end of the year.

Passei Direto - App de Estudos had a relatively stable weekly revenue trend, with a peak of around $88.4K in early November. Weekly downloads showed a similar pattern, peaking at approximately 79.7K in late November. Active users remained relatively steady throughout the quarter, ending at about 167K in the last week of December.

Falou - Fast language learning exhibited a varied revenue trend, peaking at approximately $25.6K in mid-October. Downloads saw a significant rise, reaching a high of around 77K in early October, before stabilizing at around 51K by the end of December. Active users increased from around 52K at the end of September to approximately 81K by late December.

For more detailed insights and data, visit Sensor Tower.