AI Insights · Timothy · January 2023
Top 5 Dating Apps Performance in Sweden Q4 2022
A detailed look at the performance metrics of the top 5 dating apps in Sweden for Q4 2022, including downloads, revenue, and active users.
In the fourth quarter of 2022, the top 5 dating apps in Sweden showed varied performance across weekly downloads, revenue, and active user metrics. Here’s a detailed look at how each app fared, with data sourced from Sensor Tower.
Tinder Dating App: Chat & Date
During Q4 2022, Tinder's weekly revenue fluctuated, peaking at around $591K in mid-October and ending the year with approximately $484K in the last week of December. Weekly downloads saw a notable increase towards the end of December, jumping from around 3.9K to 5.2K. Active users showed an overall upward trend, starting at 294K and closing the quarter at 307K.
Badoo: Dating. Chat. Friends
Badoo experienced relatively stable revenue, with peaks and troughs throughout the quarter. The highest weekly revenue was approximately $50K in late September and mid-December. Downloads remained relatively consistent, hovering around 2K per week, with a slight increase to 2.3K in the final week. Active users fluctuated slightly but remained around the 84K to 89K range, ending the quarter at 84K.
Azar - Video Chat
Azar's weekly revenue showed a steady increase, peaking at about $20K in the last week of December. Downloads also saw a rise towards the end of the quarter, reaching 781 in the final week. Active users increased from around 5K to 5.6K, with a notable surge to 6.4K in early December.
Match: Local Dating App
Match had consistent revenue throughout Q4 2022, with minor fluctuations and a peak of approximately $16K in late December. Weekly downloads were relatively stable, with a notable increase from 704 to 1.1K in the last week of December. Active users showed a slight decline from around 7.3K to 7.2K, with some fluctuations during the quarter.
Grindr - Gay Dating & Chat
Grindr’s weekly revenue varied throughout the quarter, peaking at around $15K in late November. Downloads increased towards the end of the quarter, reaching 628 in the last week of December. Active users remained relatively stable, fluctuating around the 19K mark, ending the quarter at 19.4K.
For more detailed insights and data, visit Sensor Tower.
