AI Insights · Timothy · January 2023
Top 5 Dating Apps Performance in Nigeria Q4 2022
Explore the performance trends of the top 5 dating apps in Nigeria during Q4 2022, including revenue, downloads, and active users.
In the fourth quarter of 2022, the top 5 dating apps in Nigeria exhibited varied performance trends across revenue, downloads, and active users. Here’s a detailed look at how each app fared during this period, based on data from Sensor Tower.
Tinder Dating App: Chat & Date
Tinder saw a consistent pattern in weekly revenue, peaking at around $18.9K in late October and experiencing a dip to approximately $10.6K in early November. Weekly downloads were relatively stable, with a notable spike to 22K in the last week of December. Active users showed a steady increase, reaching 405K by the end of the quarter.
Poppo live
Poppo live experienced fluctuations in weekly revenue, with a high of $8.7K in early October and a gradual decline to about $4.3K by the end of December. Downloads followed a downward trend, dropping from 14.1K in late September to around 4.8K in mid-December, before rising to 7.6K in the last week of December. Active users remained relatively stable, ending the quarter at approximately 20.7K.
Bumble Dating App: Meet & Date
Bumble's revenue showed minor fluctuations, peaking at $5.9K at the end of October and stabilizing around $5K by the end of December. Weekly downloads were steady, with a slight decline from 7.5K in early October to 5.5K in mid-December. Active users increased steadily, reaching 166K by the end of the quarter.
Badoo Dating App: Meet & Date
Badoo's revenue peaked at around $3.5K in late October, followed by a gradual decrease to $2.5K by the end of December. Downloads remained consistent, with a slight decline from 9.5K in early October to 6.9K in the last week of December. Active users fluctuated slightly but ended the quarter at approximately 262K.
MIGO Live-Voice and Video Chat
MIGO Live saw a significant rise in weekly revenue, starting from $206 in late September and reaching around $2.1K by early December. Downloads surged from 200 in late September to nearly 10K by the end of December. Active users also increased dramatically, peaking at about 12.4K in the last week of December.
For more in-depth insights and detailed metrics, visit Sensor Tower.
