Top 5 Apparel Apps in South Africa Q4 2022 Performance

In Q4 2022, the top 5 apparel apps in South Africa showcased varied performance trends in terms of weekly downloads and active users, according to data from Sensor Tower. Here's a closer look at how each app fared:

SHEIN - Shopping Online experienced a peak in weekly downloads with 98.9K at the end of October, followed by a gradual decline to 32.3K by the last week of December. The app also saw a high number of weekly active users, reaching its zenith at approximately 815K in early November, before tapering down to around 525K at the close of the quarter.

Nike: Shoes, Apparel, Stories showed a consistent increase in weekly downloads, peaking at 14.9K in the third week of November. The app maintained a steady base of weekly active users, beginning with 39.1K at the start of the quarter and ending with 39.2K in the final week of December.

adidas: Shop Shoes & Clothing had fluctuating download numbers, with a significant peak of 16.5K in late September. The app's weekly active users also varied, starting at 30.8K and ending slightly lower at 16.6K by the end of December.

G-STAR - Premium Denim saw a steady rise in weekly downloads, reaching a high of 6K in the last week of December. Concurrently, the number of weekly active users progressively increased from 7.3K in late September to 11.3K in the final week of the quarter.

sportscene Online Shopping exhibited a notable peak in weekly downloads at 8.6K during the third week of November. The app's download numbers then decreased to 2.3K by the end of December.

For more detailed insights and comprehensive data, visit Sensor Tower.