Top 5 Apparel Apps in Uruguay in Q4 2022: Performance Insights

During the fourth quarter of 2022, the top 5 apparel applications in Uruguay showcased varied performance trends in terms of downloads and active users. The data, sourced from Sensor Tower, provides a comprehensive look at these trends.

SHEIN - Shopping Online had a stable performance in weekly downloads, starting at around 1.5K in late September and experiencing a slight dip mid-quarter before rising to approximately 1.6K by the end of December. Weekly active users for SHEIN displayed a consistent growth, beginning at 25.3K and concluding the quarter at 27.9K.

ZARA saw its weekly downloads fluctuate, starting at 713 and reaching a peak of 963 by the end of December. The active user base followed a similar pattern, starting at 6.2K, dipping to a low of 5.4K in early December, and then climbing back up to 6.2K at the quarter's end.

Whering: Your Digital Closet experienced a significant spike in downloads at the beginning of October with 1.9K downloads, but this figure dropped substantially in the following weeks, stabilizing around 500 by the end of December. The active user count mirrored this trend, peaking at 1.4K in early October and then maintaining around 1K towards the end of the quarter.

LightInTheBox had a notable increase in downloads in late October, reaching 777, but this number decreased to around 317 by the end of December. Active users showed a similar trend, starting at 130 in late September, peaking at 1K in early November, and then stabilizing around 524 by the end of December.

ASOS - Discover Fashion Online exhibited steady weekly download numbers, with minor fluctuations between 66 and 142 throughout the quarter. Active users displayed a slight decline, starting at 578 in late September and finishing at approximately 504 by the end of December.

For more detailed insights and data, visit Sensor Tower.