AI Insights · Timothy · January 2023
Top 5 Apparel Apps in Turkey Q4 2022: Unified Platform Analysis
In Q4 2022, the leading apparel apps in Turkey showed varied performance in terms of downloads and active users. Here's a closer look at the trends for Trendyol, DeFacto, ZARA, H&M, and adidas.
In the fourth quarter of 2022, Turkey's top apparel applications on a unified platform demonstrated diverse trends in user engagement and downloads. This analysis provides a closer look at the performance of Trendyol: Fashion & Trends, DeFacto - Clothing & Shopping, ZARA, H&M - we love fashion, and adidas: Shop Shoes & Clothing.
Trendyol: Fashion & Trends experienced notable fluctuations in weekly downloads, peaking at around 529K in early November and then gradually declining to approximately 262K by the end of December. The app's weekly active users remained relatively stable, hovering around the 24M mark, with a slight increase to over 26M in mid-November.
DeFacto - Clothing & Shopping saw its weekly downloads peak at 231K in early November, followed by a steady decline to about 62K by the end of December. Active users also showed a similar trend, peaking at around 840K in early November before decreasing to roughly 532K by the end of the year.
ZARA experienced a significant spike in downloads in late November, reaching around 255K, before stabilizing to between 21K and 35K for the remainder of the quarter. Active users also saw a peak in late November at approximately 418K, then settled to around 253K by the end of December.
H&M - we love fashion had a moderate increase in weekly downloads, peaking at about 52K in late November, before declining to roughly 22K by the end of December. Active users showed a notable peak in late November at around 676K, gradually decreasing to approximately 451K by the end of the quarter.
adidas: Shop Shoes & Clothing saw its weekly downloads peak at around 39K in late November, then decline to about 21K by the end of December. Active users remained relatively stable throughout the quarter, ranging from approximately 167K to 205K.
These insights highlight the varied performance of the top apparel apps in Turkey during the fourth quarter of 2022. For more detailed data and further insights, visit Sensor Tower.
