Top 5 Apparel Apps Performance in Tunisia Q4 2022

During the fourth quarter of 2022, the top 5 apparel apps in Tunisia displayed various trends in downloads and active user metrics. Below, we delve into the performance of these apps based on data from Sensor Tower.

SHEIN - Shopping Online saw a fluctuating trend in weekly downloads, starting at approximately 3.6K at the end of September and peaking at around 3.9K mid-November. The app's active users gradually increased, beginning at 33.4K in late September and reaching 37.1K by the end of December.

ZARA experienced a notable spike in downloads during the week of November 21, with numbers surging to about 4.1K. Active users showed a similar pattern, with a peak of around 15.5K in the same week. The overall trend for active users was somewhat volatile, ending the quarter at approximately 11.1K.

BERSHKA exhibited consistent weekly downloads, with a notable rise to around 2K in the week of November 21. Active users also saw an increase during this period, peaking at approximately 4.8K. Towards the end of the quarter, the app maintained a steady number of active users, closing at roughly 3.1K.

PULL&BEAR showed a significant peak in downloads during the week of November 21, reaching about 2.1K. The active user count also spiked to around 3.5K in the same week. The app's active users gradually decreased towards the end of the quarter, finishing at approximately 2.4K.

Stradivarius - Clothing Store had a consistent download trend with a notable increase to around 1.6K during the week of November 21. Active users peaked in the same period at approximately 6.1K. By the end of December, the app's active users slightly decreased to around 4.9K.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.