Top 5 Apparel Apps Performance in Slovakia Q4 2022

In the fourth quarter of 2022, Slovakia's top 5 apparel applications demonstrated varied performance trends in terms of weekly downloads and active users. Here's a detailed look at their performance:

Zalando – Online fashion saw a fluctuating trend in weekly downloads, starting with around 8.6K in late September and peaking at approximately 11K in the last week of October. However, downloads declined to about 3.4K by mid-December before recovering slightly to 5.6K at the end of the quarter. Active users for Zalando remained relatively stable, ranging from 41.8K to 55.2K, with a notable increase to 49.9K by the end of December.

efootwear.eu online shoe store experienced a significant spike in weekly downloads mid-October, reaching 5.6K, but this number gradually decreased, ending the quarter with approximately 831 downloads. Active users followed a similar pattern, peaking at 23.1K in late October and then dropping to around 12.3K by the end of December.

SHEIN - Shopping Online maintained a stable download rate throughout the quarter, fluctuating between 2.1K and 3.7K. Weekly active users were consistently high, starting at 62.4K and ending the quarter with a peak of 63.9K in the last week of December.

ABOUT YOU Online Fashion Shop had varied download numbers, with a notable increase to 7.5K in mid-November. However, downloads dropped significantly to around 1K at the end of November, before slightly recovering to 2.8K by the end of December. Active users showed a peak of 46K in late October, fluctuating throughout the quarter and ending at 31.5K.

H&M - we love fashion had relatively stable weekly downloads, with a peak of 4.3K in early November. The number of active users showed a steady increase from 38.5K in late September to 42.1K by the end of December.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower's platform.