AI Insights · Timothy · January 2023
Top 5 Apparel Apps in Sweden Q4 2022 Performance Overview
The top 5 apparel apps in Sweden showed varied performance in Q4 2022. Weekly downloads, active users, and revenue metrics highlight different trends across the apps.
In Q4 2022, the top 5 apparel apps in Sweden showed interesting trends in weekly downloads and active users. Here’s a detailed look at their performance based on Sensor Tower data.
H&M - we love fashion experienced fluctuations in weekly downloads, peaking at 31.4K during the week of November 21. Active users saw a peak of 184K in the same week but generally trended downwards by the end of December to 139K.
SHEIN - Shopping Online maintained a steady weekly download rate, with a slight increase towards the end of the quarter, reaching 10.8K in the last week of December. Active users peaked at 383K during the week of November 21 and ended the quarter at 310K.
Zalando – Online fashion saw its weekly downloads peak in early October with 10.2K and experienced another notable increase to 9.4K in late November. Active users peaked at 265K during the week of November 21 and fluctuated slightly, ending the quarter at 213K.
LightInTheBox showed a consistent rise in weekly downloads, peaking at 9.2K in late November. Active users followed a similar trend, peaking at 27.4K in early December before declining to 18.2K by the end of the month.
Nike: Shoes, Apparel, Stories had steady weekly downloads with a peak of 6.3K in late November. Active users peaked at 64.2K during the same period and ended the quarter at 50.9K.
These insights are based on Sensor Tower data, which offers a deeper understanding of app performance trends. For more detailed analytics and insights, visit Sensor Tower.
