Top 5 Apparel Apps in Russia in Q4 2022: Unified Platform Performance

In the fourth quarter of 2022, the top 5 apparel applications in Russia showed varied performance trends across downloads, active users, and revenue. Here's a detailed look at each app's metrics based on Sensor Tower data.

SHEIN - Shopping Online saw a steady increase in weekly downloads in the early weeks of October, peaking at approximately 31K in mid-October. However, by the end of December, downloads had decreased to around 20K. Weekly active users for SHEIN peaked in early November at around 882K but declined to approximately 474K by the end of December.

Trendyol: Fashion & Trends exhibited a peak in weekly downloads mid-quarter, reaching around 10.7K in the week of October 17, but saw a decline to about 4.3K by the last week of December. Weekly active users for Trendyol remained relatively stable, hovering around 160K to 165K throughout the quarter.

ZARA experienced a peak in weekly downloads in late October at approximately 6.4K, but this number decreased to around 3.5K by the end of December. The app's weekly active users saw fluctuations, peaking at around 46K in mid-October but dropping to approximately 20.8K by the end of December.

ASOS - Discover Fashion Online had a peak in weekly downloads at the end of November with approximately 6.2K downloads but saw a decline to about 3.2K by the end of December. Weekly active users for ASOS showed a notable decrease from approximately 33K in early October to around 23.3K by the end of December.

FARFETCH - Shop Luxury Fashion maintained a relatively stable download rate, peaking at around 2.9K in late November. The app's weekly active users also showed stability, with a peak of approximately 67.3K in early October and ending the quarter at around 56.3K.

These insights are based on Sensor Tower data, providing a comprehensive view of the performance of these top apparel apps. For more detailed insights, visit Sensor Tower.