Top 5 Apparel Apps on Unified Platform in Serbia Q4 2022

The fourth quarter of 2022 saw interesting trends in the performance of the top 5 apparel apps in Serbia on a unified platform. Here’s a look at how these apps fared in terms of weekly downloads and user engagement metrics.

H&M - we love fashion experienced fluctuating download numbers throughout the quarter. The highest weekly downloads were approximately 23.9K in mid-November, with a noticeable drop to around 4.9K in the last week of December.

ZARA saw a peak in downloads during the week of November 21, reaching 7.9K. The downloads showed variability, with a dip to 1.7K in mid-December before rising again to 3.1K in the last week of December.

BERSHKA had a similar trend, with a significant spike to 2.9K downloads in late November. The numbers then fluctuated, ending the quarter with 1.4K downloads in the last week of December.

For Stradivarius - Clothing Store, the highest weekly downloads were recorded in late November at 3.4K. Following this peak, the app maintained a steady download rate, closing the quarter with approximately 1.2K downloads.

SHEIN - Shopping Online had consistent weekly downloads throughout the quarter, peaking at 1.1K in late November and ending December with around 800 downloads.

These insights are based on data from Sensor Tower, where more detailed analytics and trends can be explored.