AI Insights · Timothy · January 2023
Top 5 Apparel Apps Performance in Portugal Q4 2022
In Q4 2022, the top 5 apparel apps in Portugal showed significant trends in downloads and active users. SHEIN led in downloads, while ZARA and PULL&BEAR saw notable spikes in active users.
In the fourth quarter of 2022, the performance of the top 5 apparel applications on a unified platform in Portugal exhibited noteworthy trends in weekly downloads and active users, as reported by Sensor Tower.
SHEIN - Shopping Online saw a consistent increase in weekly downloads, peaking at approximately 36.6K in the last week of December. The app maintained strong user engagement, with weekly active users fluctuating between 409K and 537K throughout the quarter.
ABOUT YOU Online Fashion Shop experienced a significant surge in downloads, hitting a high of 42.1K in the week of October 24. Weekly active users also saw an increase, reaching as high as 152K during the same period.
Nike: Shoes, Apparel, Stories demonstrated steady growth in weekly downloads, with numbers rising to around 13.8K by the end of November. Active user metrics showed a gradual increase, peaking at 110K in the final week of November.
ZARA saw a notable spike in downloads, with a peak of approximately 18.7K in the last week of December. Active users also increased, reaching up to 79.8K in the week of November 21.
PULL&BEAR observed a substantial rise in downloads, peaking at 15.9K in the last week of December. The app's active users also saw an upward trend, with numbers reaching 42.2K during the same period.
These insights underline the dynamic nature of the apparel app market in Portugal during Q4 2022. For more detailed analysis and data, visit Sensor Tower.
