AI Insights · Timothy · January 2023
Top 5 Apparel Apps Performance in Poland for Q4 2022
Explore the performance trends of the top 5 apparel apps in Poland for Q4 2022, including their weekly downloads and active users.
During the fourth quarter of 2022, the top 5 apparel apps in Poland demonstrated significant engagement and download trends. Here's a closer look at their performance:
Reserved experienced fluctuating weekly downloads, starting at around 74.9K in late September and decreasing to approximately 50.5K by the end of October. However, the app saw a resurgence in December, peaking at 78.7K downloads. Active users followed a similar pattern, starting at 326.8K and rising steadily to 380K by mid-December.
SHEIN - Shopping Online maintained a consistent download rate, with a notable peak of 52.2K in the last week of December. Active users showed a peak of 678.2K in late November but saw a decrease towards the end of the year, closing at 537.3K.
Zalando – Online fashion had steady weekly downloads, with notable increases in mid-October and mid-November, reaching around 41.9K and 34.4K, respectively. Active users exhibited a significant upward trend, peaking at over 1M in late November and ending the quarter at 968.7K.
H&M - we love fashion saw varied weekly downloads, ranging from 21.1K to 28.4K. The app's active users peaked at 561.2K in late November before ending the year at 451.6K.
efootwear.eu online shoe store showed a decline in weekly downloads from 30.9K in mid-October to 6.9K at the end of December. Active users also decreased, starting at 143.3K in mid-October and ending at 96K.
These insights highlight the dynamic nature of user engagement and app performance in the apparel category in Poland. For more detailed insights and data, visit Sensor Tower.
