Top 5 Apparel Apps in Oceania Q4 2022: Performance Insights

In the fourth quarter of 2022, the top 5 apparel apps in Oceania showed varied performance in terms of weekly downloads and active users. The data, sourced from Sensor Tower, provides a comprehensive look at the trends across these popular applications.

SHEIN - Shopping Online maintained a strong presence with weekly downloads peaking at around 44.8K in the final week of December. The app saw fluctuations in active users, starting at 671K and reaching a high of approximately 772K in late November, before ending the quarter at 676K.

Nike: Shoes, Apparel, Stories experienced significant growth in weekly downloads, with a notable peak of nearly 40K during the week of November 21. Active users also increased steadily, starting at 137K and reaching a peak of 200K in the same week, before closing the quarter at 155K.

JD Sports saw a moderate increase in weekly downloads, peaking at 14K in late November. The app's active users showed a consistent trend, starting at 34.3K and ending the quarter at 36K, with a peak of nearly 40K in the week of November 21.

H&M - we love fashion exhibited a notable surge in weekly downloads, reaching a high of 17.2K in late November. The app's active users also followed an upward trend, starting at 102K and peaking at 132K during the same period, finishing the quarter at 117K.

Country Road - Since 1974, a newer entrant, had a significant spike in downloads with 39K in the week of October 24. The app's downloads saw another peak of approximately 19K in late November, demonstrating growing user interest.

These insights offer a snapshot of user engagement and app popularity in the apparel category across Oceania. For more detailed insights and analytics, visit Sensor Tower.