Top 5 Apparel Apps in New Zealand Q4 2022

During the fourth quarter of 2022, the top 5 apparel apps in New Zealand showcased varied performance in terms of downloads and active users. Below is a detailed overview based on data from Sensor Tower.

SHEIN - Shopping Online saw its weekly downloads fluctuate, starting at around 7.5K at the end of September and peaking at 9.3K in the final week of December. Active users for the app remained relatively stable, with a notable increase from approximately 109K to 119K by the end of the quarter.

JD Sports experienced a more varied trend in weekly downloads, starting at 2.4K and peaking at 3.3K in late November. Active user numbers increased from about 7.1K to 8.7K during the same period, before stabilizing around 7.5K by the end of December.

Nike: Shoes, Apparel, Stories had a notable peak in weekly downloads, reaching around 4.6K in late November. Active users grew steadily from approximately 12.3K to 20.7K, showing consistent user engagement throughout the quarter.

Culture Kings New Zealand saw a significant rise in weekly downloads, peaking at around 3.6K in late November. There was no active user data available for this app, but the download trends suggest growing interest among users.

Lastly, Glassons demonstrated consistent performance with weekly downloads peaking at 3.5K in late November. Active users increased from around 9.5K to 12K, indicating a steady user base.

For more insights and detailed analytics, visit Sensor Tower.