Top 5 Apparel Apps Performance on Unified Platform in Nigeria Q4 2022

In the fourth quarter of 2022, the top 5 apparel apps in Nigeria showcased diverse trends in their performance metrics. Data from Sensor Tower provides a comprehensive look into the weekly downloads and active user patterns for these apps.

SHEIN-Shopping Online experienced fluctuations in weekly downloads, starting at about 5.2K and ending the quarter at around 5K. The highest download peak was observed in the week of December 5, reaching approximately 6.5K. Active users saw a consistent upward trend, starting from around 42.7K in late September and peaking at approximately 50.1K in early December.

Zara showed a modest increase in weekly downloads, beginning at 1.4K and peaking at around 2K in late November. Active users experienced a similar trend, starting from 6.1K and peaking at about 7.3K by the end of the year.

ASOS had a varied download pattern, starting at approximately 1.2K and peaking at 1.8K in late November. Active users saw a slight decline from around 11.2K in September to approximately 10.5K by December, with a notable dip to 9.2K in mid-December.

AfroMode: outfits inspiration showed a steady increase in weekly downloads, starting at 795 and ending the quarter at 1.1K, with the highest peak of around 1.3K in mid-December.

Fashion Nova experienced a varied trend in downloads, starting at 838 and peaking at 1.3K in late November. Active users displayed a slight downward trend, starting from approximately 6.6K and experiencing a dip to around 5.4K in mid-December, before ending the quarter at about 6.5K.

For more detailed insights and data, visit Sensor Tower.