AI Insights · Timothy · January 2023
Top 5 Apparel Apps in Mexico Q4 2022 Performance
Discover how the top 5 apparel apps performed in Mexico during Q4 2022, with insights on downloads and active user trends.
During the fourth quarter of 2022, the top 5 apparel apps in Mexico showed varying trends in downloads and active users. Here, we detail the performance of SHEIN - Shopping Online, Nike: Shoes, Apparel, Stories, adidas: Shop Shoes & Clothing, H&M - we love fashion, and LightInTheBox.
SHEIN - Shopping Online saw an overall decline in weekly downloads, starting at around 286K at the beginning of October and ending the quarter with a slight increase back to 286K in the last week of December. The number of weekly active users peaked at nearly 5M in late November but declined to approximately 4.2M by the end of December.
Nike: Shoes, Apparel, Stories experienced a steady flow in weekly downloads, with a notable peak of around 156K in mid-November. Active users started at approximately 641K at the beginning of October, witnessing a steady growth to roughly 740K by the end of December.
adidas: Shop Shoes & Clothing had fluctuating download numbers, peaking at around 101K in mid-November before falling to approximately 47K by the end of December. Active users saw a significant rise from around 340K at the start of October to a peak of about 426K in mid-November, before declining to roughly 331K at the end of December.
H&M - we love fashion displayed a consistent increase in weekly downloads, reaching a high of about 49K in mid-November. Active users saw a growth from around 337K at the start of October to a peak of about 404K in mid-November, ending the quarter at approximately 350K.
LightInTheBox experienced a steady increase in weekly downloads throughout the quarter, starting at around 8.2K and peaking at approximately 44.5K in the final week of December. Active users followed a similar trend, rising from around 16.4K at the beginning of October to approximately 54.6K by the end of December.
These insights, sourced from Sensor Tower, provide a clear picture of the performance trends for the top apparel apps in Mexico during Q4 2022. For more detailed analytics and insights, visit Sensor Tower.
