Top 5 Apparel Apps in Middle East Q4 2022 Performance

The fourth quarter of 2022 saw varying performance trends among the top 5 apparel apps in the Middle East on a unified platform. Here's a detailed look at their weekly downloads and active user statistics.

SHEIN-Shopping Online maintained strong weekly download numbers, starting at 166K in late September and peaking at 203K in early November. The app saw a dip in mid-November but ended the quarter on a high note with 196K downloads in the last week of December. Active users followed a similar pattern, starting at 3.7M and peaking at 4.5M in mid-November before settling around 4M by the end of December.

Namshi - We Move Fashion experienced fluctuating download trends. Downloads started at 41K in late September, peaked at 95K in mid-November, and ended the quarter at 47K. Active users showed a slight increase from 297K in late September to 299K by the end of December, peaking at 358K in early November.

adidas: Shop Shoes & Clothing had a more volatile download pattern. Weekly downloads ranged from 21K in mid-October to a peak of 65K in late November, finishing the quarter at 19K. Active users mirrored this trend, starting at 119K in late September, peaking at 181K in late November, and ending at 146K in the last week of December.

Max Fashion - ماكس فاشون showed consistent weekly downloads, starting at 18K in late September and peaking at 41K in mid-November. The app ended the quarter with 33K downloads. Active users increased from 87K in late September to 116K by the end of December, with a notable peak of 125K in mid-November.

H&M MENA - Shop Fashion Online had steady downloads, beginning at 17K in late September and peaking at 39K in mid-October, ending the quarter at 23K. Active users followed a similar pattern, starting at 63K in late September, peaking at 91K in mid-October, and finishing at 73K by the end of December.

For more detailed insights and data, visit Sensor Tower.