Top 5 Apparel Apps in Luxembourg Q4 2022: Performance Insights

Throughout the fourth quarter of 2022, the top 5 apparel apps on a unified platform in Luxembourg exhibited diverse performance trends. Here’s a breakdown of how these apps fared in terms of weekly downloads and active users.

SHEIN - Shopping Online saw its weekly downloads fluctuate throughout the quarter. Starting at around 506 downloads in late September, the app experienced a peak of 1.1K downloads in the week of October 24, before gradually declining to 596 downloads by the end of December. Weekly active users showed a slight increase from 11.1K at the beginning of the quarter to a peak of 12.2K in the week of October 24, then stabilizing around 11.2K towards the end of the year.

Zalando – Online fashion experienced varying download numbers, beginning the quarter with 519 downloads and seeing a significant rise to 772 downloads by October 3. However, the app’s downloads dipped to a low of 391 in late November before rebounding to 612 in the final week of December. Active users for Zalando started at 9.9K and reached a peak of 10.7K in early October, with a slight dip to 9.3K in mid-October, followed by a recovery to 10.5K by the end of December.

Nike: Shoes, Apparel, Stories showed a relatively stable trend in weekly downloads, starting from 230 in late September and reaching a peak of 370 in the week of November 28. By the end of December, downloads slightly decreased to 232. The app’s active user base grew steadily from 4.3K to a peak of 4.9K in late November, then balanced out to around 4.4K towards the end of the year.

ZARA displayed moderate weekly download numbers, starting at 219 in late September, with a notable increase to 387 in the week of November 21. The app’s downloads then varied, ending the quarter at 195. Active users saw a gradual rise from 2.5K at the beginning of the quarter to a peak of 2.9K in late November, before stabilizing at approximately 2.4K by the end of December.

H&M - we love fashion experienced consistent weekly downloads, beginning at 210 and peaking at 299 in the week of November 21. By the end of December, the app’s downloads were at 190. Active users started at 3.1K, peaked at 3.5K in late November, and concluded the quarter at around 3.3K.

These insights are derived from Sensor Tower data, providing a comprehensive look at the performance of top apparel apps in Luxembourg during Q4 2022. For more detailed analytics and insights, visit Sensor Tower.