Top 5 Apparel Apps Performance in Latin America Q4 2022

In the fourth quarter of 2022, the top 5 apparel apps in Latin America exhibited diverse trends in weekly downloads and active user metrics, according to data from Sensor Tower. Below, we delve into the performance of each app.

SHEIN - Shopping Online saw a consistent increase in weekly downloads, peaking at approximately 1.6M in the first week of November. Active users also showed an upward trend, reaching around 26M in early November before a slight decline towards the end of the quarter, stabilizing at about 24M by the end of December.

adidas: Shop Shoes & Clothing experienced fluctuations in weekly downloads, with a high of 239K in early October. Active users rose steadily, peaking at approximately 1.7M by the third week of November before a slight drop, ending the quarter with around 1.4M active users.

Nike: Shoes, Apparel, Stories maintained a relatively stable download rate, with a slight peak at around 155K in mid-November. Active user numbers also saw a gradual increase, reaching approximately 740K by the end of December.

ZARA had a notable rise in weekly downloads, hitting a peak of approximately 93K in the third week of November. Active users followed a similar trend, increasing to about 500K in the same period before settling at around 460K by the end of December.

C&A Pay experienced significant growth in weekly downloads, peaking at around 94K in mid-December. Active users also increased steadily, reaching over 540K by mid-December before a slight decline to around 516K at the end of the quarter.

These trends highlight the dynamic nature of the apparel app market in Latin America. For more detailed insights, visit Sensor Tower.