AI Insights · Timothy · January 2023
Top 5 Apparel Apps in Kenya: Q4 2022 Performance
An overview of the performance of the top 5 apparel apps in Kenya during Q4 2022, based on weekly downloads and active users.
During the fourth quarter of 2022, the top 5 apparel applications in Kenya showcased varied performance metrics, including weekly downloads and active users. Here's a detailed look at their trends:
SHEIN - Shopping Online observed consistent weekly downloads, peaking at 3.3K during the week of November 7. The app also saw an increase in weekly active users, starting at around 25K in late September and reaching nearly 29K by the end of December.
ZARA experienced a notable fluctuation in weekly downloads, with a high of 2.7K in early October and a low of 847 downloads at the end of November. Active users steadily increased from 3.5K at the start of the quarter to over 6K in late December.
Fashion Nova - Online Shopping had a peak of 2.6K downloads in the first week of October. Active users showed a consistent upward trend, starting at 8.1K and ending the quarter at approximately 10.2K.
Bellewholesale saw its highest weekly downloads of 2.3K in early October. The app's active users increased from 1.7K at the beginning of the quarter to around 2.1K by the end of December.
Namshi - We Move Fashion demonstrated a fluctuating download pattern, peaking at 1.8K in the first week of October. Active users ranged from 693 in late September to about 1.6K by the end of the quarter.
These insights into the performance of the top apparel apps in Kenya for Q4 2022 are based on data provided by Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.
