Top 5 Apparel Apps in Italy Q4 2022: Unified Platform Performance

Throughout the fourth quarter of 2022, the top 5 apparel applications in Italy demonstrated varied performance trends in terms of weekly downloads and active users, as reported by Sensor Tower. Here’s a closer look at how these apps fared on a unified platform:

SHEIN - Shopping Online experienced a notable increase in weekly downloads, peaking at approximately 84K in the final week of December. The app's active users also saw fluctuations, with a high of about 5.1M in the week of November 21 and a subsequent decline to around 3.9M by the end of December.

Zalando – Online fashion displayed a steady upward trend in downloads, reaching a peak of roughly 78K during the week of November 21. Active users for Zalando also increased, with a significant rise to approximately 1.6M in the same week, before stabilizing at around 1.3M towards the end of December.

Nike: Shoes, Apparel, Stories saw an impressive surge in downloads, particularly in mid-November, where it hit around 60K. Active users followed a similar pattern, peaking at about 640K in the week of November 21, though there was a decline to approximately 365K by the last week of December.

ZARA had a consistent performance with a notable spike in downloads, reaching 65K in the week of November 21. The app's active users also surged to around 426K during the same period, before slightly decreasing to about 343K by the end of the quarter.

H&M - we love fashion experienced a gradual increase in weekly downloads, peaking at approximately 25K in the week of November 21. Active users saw a significant rise to around 942K during the same week, although this number decreased to about 690K by the end of December.

For more detailed insights and comprehensive data on these top-performing apparel apps, visit Sensor Tower.