Top 5 Apparel Apps Performance in Hungary for Q4 2022

In Q4 2022, the top 5 apparel applications in Hungary demonstrated varied performance trends in terms of downloads and active users. Sensor Tower's data provides insights into these trends, offering a detailed look at the weekly metrics for each app.

SHEIN - Shopping Online saw a varied pattern in weekly downloads, starting at around 11.7K in late September and peaking at approximately 21.5K by the end of December. Active users for the app fluctuated, reaching a high of 235.5K in early November before settling at around 188.9K at the end of the quarter.

Zalando – Online fashion experienced a steady decline in weekly downloads from 12.6K in early October to a low of 4.7K by early December, before a slight recovery to 9.4K in the last week of December. Active users, however, showed a consistent increase, starting at 107.4K in late September and reaching 151.3K by the end of December.

ABOUT YOU Online Fashion Shop had its downloads peak in mid-November at 15.1K, but this was followed by a significant drop to 2.6K at the end of November. Active users showed a similar trend, peaking at 98.1K at the end of October, then gradually declining to around 67.1K by the end of December.

efootwear.eu online shoe store witnessed a peak in weekly downloads at around 9K in late October, followed by a continuous decline to 1.3K by the end of December. Active users mirrored this trend, peaking at 43.9K in late October and then dropping to 26.4K by the end of December.

MODIVO - Moda i zakupy online showed a consistent pattern in downloads, starting at 3.1K in late September, peaking at 5.9K in late October, and then declining to 1.3K by the end of December. Active users increased steadily from 12.4K in late September to a peak of 17.8K in mid-November, before dropping to 11.3K by the end of December.

These insights are based on data from Sensor Tower, and more detailed analytics can be found on their platform.