Top 5 Apparel Apps Performance in Croatia – Q4 2022

In the fourth quarter of 2022, the top 5 apparel applications in Croatia displayed diverse trends in downloads and active users. Here’s a closer look at their performance based on data from Sensor Tower.

Zalando – Online fashion saw its weekly downloads fluctuate, starting strong with approximately 13.7K downloads in late September, peaking at around 17.2K in mid-November, and ending the quarter at about 6.9K. The app’s weekly active users also varied, starting at 63K, peaking at around 80K in late November, before stabilizing to 64K by the end of December.

ABOUT YOU Online Fashion Shop experienced a significant spike in weekly downloads, particularly in mid-November, reaching around 14.5K. However, downloads dropped to approximately 3.4K by the last week of December. The app’s weekly active users remained relatively stable, averaging around 33K to 44K throughout the quarter.

efootwear.eu online shoe store showed a decreasing trend in weekly downloads, starting at approximately 1.3K in late September, peaking at around 5.7K in late October, and falling to about 567 by the end of December. The app’s weekly active users followed a similar downward trend, starting at 10.5K and ending at about 8.7K.

MODIVO - Moda i zakupy online had its weekly downloads peak at around 3.9K in late October before declining to approximately 424 by the end of December. The weekly active users peaked at around 17.2K in late November and then decreased to about 12K by the end of the quarter.

BestSecret maintained a more consistent performance in weekly downloads, ranging from approximately 1.9K to 3.1K, with a peak of about 3.9K in late November. The app’s weekly active users increased from around 21K in late September to a peak of about 28.7K in late November, before settling at around 21.5K by the end of December.

For more detailed insights and data, visit Sensor Tower.