Top 5 Apparel Apps in Guatemala Q4 2022: Performance Insights

In the fourth quarter of 2022, the top 5 apparel apps in Guatemala displayed varying trends in downloads and active user engagement. Here's a detailed look at how each app performed:

SHEIN - Shopping Online saw a notable fluctuation in weekly downloads, peaking at approximately 16.3K in early November before declining to around 8.7K by the end of December. Weekly active users for this app experienced a steady increase, reaching about 182K in the last week of December.

ZARA maintained a relatively stable download rate, with a slight peak in late December at around 1.7K downloads. The app's active user base grew steadily, peaking at roughly 7K in the final week of December.

PatPat - Kids & Baby Clothing showed a consistent increase in weekly downloads, reaching approximately 1.4K in late October and stabilizing around 1.2K by the end of December. The app's active users mirrored this trend, peaking at about 4.6K in early December before slightly declining to 4.1K by the end of the month.

BERSHKA had a steady performance in weekly downloads, fluctuating between 787 and 1K throughout the quarter. Active users saw a gradual increase, peaking at about 5.2K in the last week of December.

Whering: Your Digital Closet experienced significant growth in weekly downloads, with a peak of around 1.4K in mid-October and another spike to approximately 1K in the last week of December. Active users followed a similar trend, peaking at about 1.7K in the final week of December.

For more detailed insights and data, visit Sensor Tower.