Top 5 Apparel Apps in the UK for Q4 2022

In the fourth quarter of 2022, the top 5 apparel apps in the United Kingdom demonstrated varied performance metrics across downloads and active users. Here's a closer look at how these popular apps fared:

SHEIN - Shopping Online showed fluctuating weekly downloads, starting at approximately 90K in late September and dipping to around 61K by mid-December, before peaking at nearly 98K in the last week of December. Active users also varied, beginning at 2.3M and experiencing a slight drop mid-quarter, then rising to about 2.5M by the end of December.

JD Sports saw a steady increase in weekly downloads, starting from 61K in late September and reaching up to 71K by the last week of December. Active users showed a similar pattern, with a gradual rise from around 298K in late September to nearly 309K by the end of the year.

Nike: Shoes, Apparel, Stories experienced a notable spike in downloads, particularly in mid-November, peaking at around 81K. Active users followed this trend, rising from 378K in late September to a peak of approximately 575K in late November, before settling at around 329K by the end of December.

ASOS - Discover Fashion Online had varied weekly downloads, with a significant increase in late October, peaking at around 60K. Active users showed a peak in late November at approximately 459K, before ending the quarter at around 386K.

H&M - we love fashion also demonstrated fluctuations in weekly downloads, reaching a peak of about 67K in late November. Active users saw a peak at the same time, with numbers rising to approximately 453K, before closing the quarter at around 343K.

These insights, provided by Sensor Tower, highlight the dynamic nature of user engagement with top apparel apps in the UK during Q4 2022. For more detailed analytics and trends, visit Sensor Tower.