Top 5 Apparel Apps in France for Q4 2022

During the fourth quarter of 2022, the top five apparel applications in France showcased varied performance metrics on a unified platform. Here’s a closer look at their weekly downloads and active user trends.

SHEIN - Shopping Online started the quarter with around 70K weekly downloads, which saw minor fluctuations throughout the period. The app experienced a peak in the final week of December, reaching approximately 86K downloads. Active users for SHEIN hovered around 1.9M initially, with a notable increase in late November, peaking at about 2.1M. However, the quarter ended with a decline to approximately 1.7M active users.

Zalando – Online fashion exhibited a steady increase in weekly downloads, starting from around 55K and reaching a peak of approximately 64K in the last week of December. Active users for Zalando showed a significant rise from about 900K in late September to a peak of 1.15M in late November, before stabilizing around 900K by the end of the quarter.

Nike: Shoes, Apparel, Stories saw weekly downloads ranging from 27K to 62K, with a notable surge in mid-November. Active users for Nike initially around 580K, peaked at approximately 820K in late November, but saw a decline to around 470K by the end of December.

ZARA had weekly downloads starting at about 21K, peaking at nearly 50K in late November, and ending the quarter with around 22K downloads. Active users for ZARA fluctuated throughout the quarter, starting at around 290K, peaking at approximately 370K in late November, and closing at about 270K.

H&M - we love fashion experienced weekly downloads ranging from 17K to 29K, with a peak in late November. The active user base for H&M started at around 625K, peaked at approximately 646K in late November, but saw a decline to about 455K by the end of December.

These insights from Sensor Tower highlight the dynamic nature of user engagement and app adoption in the apparel sector in France. For more detailed analytics and trends, visit Sensor Tower.