Top 5 Apparel Apps in Finland Q4 2022

Throughout the fourth quarter of 2022, the top 5 apparel apps in Finland showed varied performance trends across weekly downloads and active users, as reported by Sensor Tower. Here’s a closer look at how each app performed.

Zalando – Online fashion saw a dynamic trend in weekly downloads, peaking at 5.4K in early October and again at 5K in the last week of December. The app maintained a solid base of weekly active users, fluctuating around 100K to 110K, with a notable spike to 136.1K in mid-November.

SHEIN - Shopping Online demonstrated relatively stable weekly downloads, hovering around 3K, with a slight dip to 2.4K in mid-December before rebounding to 3.1K by the end of the month. The app’s weekly active users showed consistent engagement, maintaining around 70K throughout the quarter.

H&M - we love fashion experienced a significant surge in weekly downloads, reaching 5.6K in late November. However, downloads tapered off to around 1.9K towards the end of December. Weekly active users peaked at 105.2K in late November, before gradually declining to around 79K by the end of the quarter.

ABOUT YOU Online Fashion Shop had a varied download pattern, with notable peaks at 4.5K in mid-November and a dip to 792 in late November. The app's weekly active users ranged from around 19K to 24K, with a peak of 28.9K in mid-November.

LightInTheBox displayed a steady increase in weekly downloads early in the quarter, peaking at 2.3K in late November before dropping to 960 by the end of December. The app's weekly active users followed a similar trend, peaking at around 6.8K in late November and decreasing to approximately 4.7K by the end of December.

These insights, sourced from Sensor Tower, provide a snapshot of the competitive landscape among apparel apps in Finland for Q4 2022. For more detailed analytics, visit Sensor Tower.