Top 5 Apparel Apps in Europe Q4 2022

The fourth quarter of 2022 saw significant activity among the top apparel apps in Europe. Here's a detailed look at the performance of the top 5 apparel applications on a unified platform, based on data from Sensor Tower.

SHEIN - Shopping Online experienced a fluctuating trend in weekly downloads, peaking at 836K in the last week of December. The app saw a steady rise throughout November, culminating in 825K downloads in the week of November 28. Weekly active users showed a slight decline from 17.3M at the start to 15.8M by the end of the quarter.

Trendyol: Fashion & Trends maintained a consistent download rate with a notable peak in the first week of November, reaching 596K downloads. Active users exhibited a slight fluctuation, starting at 24.9M and ending at 24.3M. The highest number of active users was recorded in the week of November 21, with 27.6M users.

Zalando – Online fashion saw a stable trend in downloads, with a peak of 494K in mid-November. The app's active users peaked at 9.1M in the week of November 21, following a steady rise from 7.3M at the start of the quarter.

Nike: Shoes, Apparel, Stories experienced a significant increase in downloads in November, with a peak of 459K in the week of November 21. Weekly active users also saw a rise, peaking at 4.3M in the same week before slightly declining to 2.8M by the end of December.

H&M - we love fashion demonstrated a steady download trend throughout the quarter, with a notable peak of 450K in the week of November 21. Active users started at 6.4M and ended at 5.3M, with the highest number of active users recorded in the same week of November.

For more detailed insights and data, visit Sensor Tower.