Top 5 Apparel Apps in Spain Q4 2022: Unified Platform Performance

In Q4 2022, the top 5 apparel apps in Spain demonstrated notable trends in weekly downloads and active user metrics. Here we present an overview of their performance based on data from Sensor Tower.

SHEIN - Shopping Online saw a significant increase in weekly downloads, peaking at approximately 134K in the week of November 28. Weekly active users hit a high of around 2.8M in the week of November 21, before gradually decreasing to about 2.1M by the end of December.

Zalando – Online fashion experienced steady weekly downloads, reaching a peak of 59.6K in the week of November 7. The app's weekly active users saw an upward trend, peaking at roughly 787K in the week of November 21, before ending the quarter at around 729K.

Nike: Shoes, Apparel, Stories had a notable increase in weekly downloads, with a peak of about 54.5K in the week of November 21. The app's weekly active users surged to approximately 343K in the same week, before dropping to around 182K by the end of December.

ZARA recorded a significant spike in weekly downloads, reaching around 74.4K in the week of November 21. Weekly active users also peaked during this period at approximately 435K, before tapering off to around 282K by the end of the quarter.

Finally, H&M - we love fashion saw its weekly downloads peak at about 27.1K in the week of November 21. Weekly active users followed a similar trend, peaking at roughly 764K in the same week, and ending the quarter at around 567K.

For more detailed insights, visit Sensor Tower.