Top 5 Apparel Apps Performance in Egypt Q4 2022

In the fourth quarter of 2022, the top 5 apparel applications in Egypt showed varied performance in terms of weekly downloads and active users, according to Sensor Tower data.

DeFacto - Clothing & Shopping experienced a significant fluctuation in weekly downloads, starting at approximately 39K in late September and peaking at around 228K in late October. However, downloads saw a steep decline towards the end of the quarter, hovering around 21K in late December. Active users also showed a dynamic pattern, reaching a high of around 334K in early November before settling at approximately 207K by the end of December.

SHEIN - Shopping Online maintained a steady number of weekly downloads, starting at about 51K in late September and gradually decreasing to around 15K by the end of December. The app’s active user base was robust, with a peak of around 665K in early November and a slight decline to approximately 358K by the end of December.

adidas: Shop Shoes & Clothing saw an upward trend in weekly downloads mid-quarter, reaching a peak of about 57K in late November before dropping to around 4.9K in late December. Active users followed a similar pattern, peaking at roughly 70K in late November and settling at around 12K by the end of December.

ZARA maintained a relatively stable download rate throughout the quarter, with weekly downloads fluctuating between 4.5K and 10.7K. The app’s active user count also showed consistency, peaking at around 71K in early November and ending the quarter with approximately 67K active users.

Finally, إتش أند إم: تسوق ملابس أونلاين saw its downloads peak at about 11.9K in early November before declining to roughly 5K by the end of December. Active users showed a similar trend, peaking at around 65.6K in mid-October and ending the quarter with approximately 56K active users.

For more detailed insights into the performance of these apps, visit Sensor Tower.