AI Insights · Timothy · January 2023
Top 5 Apparel Apps on Unified Platform in Estonia Q4 2022
Discover the performance trends of the top 5 apparel apps in Estonia for Q4 2022, including download and active user metrics.
In the fourth quarter of 2022, Estonia saw notable trends in the performance of the top 5 apparel applications on a unified platform. Based on data from Sensor Tower, here's a closer look at the weekly downloads and active user metrics for these apps.
Zalando – Online fashion experienced a gradual decline in weekly downloads, starting from approximately 2K in late September and dropping to around 717 by mid-December. However, the app saw a slight rebound, ending the quarter with nearly 1K downloads in the last week of December.
ABOUT YOU Online Fashion Shop had fluctuating download figures throughout the quarter. The app peaked at 2.7K downloads in mid-November but saw a significant drop to around 256 in early December, before ending the year with 387 downloads.
SHEIN - Shopping Online displayed a more stable trend in downloads, with numbers hovering between 573 and 926 throughout the quarter. The highest download count was observed in early November at 926, while the lowest was in mid-December at 573.
BestSecret maintained relatively consistent download numbers, ranging from 203 to 430. The app saw its highest downloads in late November at 430, while the lowest was in mid-December at 203.
H&M - we love fashion also showed varying download trends. The app had a significant spike in early November with 741 downloads, followed by another peak in late November with 804 downloads. The lowest point was in mid-December with 141 downloads, ending the quarter with 186 downloads.
For more insights and detailed data, visit Sensor Tower.
