Top 5 Apparel Apps Performance in Ecuador Q4 2022

During the fourth quarter of 2022, the top 5 apparel apps on a unified platform in Ecuador showcased varying trends in downloads and active users. Here’s a closer look at their performance:

SHEIN - Shopping Online saw a peak in weekly downloads at 32.8K in early November, before experiencing a decline to around 18.2K by the end of December. The app’s weekly active users followed a similar trend, rising from 310.6K in late September to 358.1K in early November, and eventually reaching 355.7K by the end of December.

ZARA experienced modest weekly download numbers, peaking at 2.8K in late November, before dropping to approximately 1.8K by the end of the quarter. The app's weekly active users fluctuated slightly, starting at 9.5K in late September and ending the quarter at around 9.8K.

adidas: Shop Shoes & Clothing had a notable increase in weekly downloads, reaching a high of 2.7K in late November. The app’s weekly active users also showed growth, starting from 3.2K in late September and peaking at around 6.6K by mid-December.

BERSHKA had relatively steady download numbers, with a peak of 1.7K in late November. Weekly active users for the app saw a peak at 9.7K in early October, eventually settling at approximately 8K by the end of December.

LightInTheBox experienced a significant rise in weekly downloads, reaching 2.2K in late October. However, downloads declined to around 774 by the end of December. The app’s weekly active users followed a similar pattern, peaking at 2.5K in late October before dropping to approximately 1.6K by the end of the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower’s platform.