AI Insights · Timothy · January 2023
Top 5 Apparel Apps Performance in Denmark, Q4 2022
In Q4 2022, the top 5 apparel apps in Denmark showed varied trends in downloads and active users. Here’s a detailed look at the performance metrics of SHEIN, H&M, Zalando, Nike, and ABOUT YOU.
Throughout Q4 2022, the top apparel apps in Denmark demonstrated notable trends in downloads and active users. Here's a detailed overview of the performance of SHEIN - Shopping Online, H&M - we love fashion, Zalando – Online fashion, Nike: Shoes, Apparel, Stories, and ABOUT YOU Online Fashion Shop.
SHEIN - Shopping Online exhibited consistent weekly downloads, peaking at around 6.6K in the last week of December. Its active users fluctuated slightly, ending the quarter at approximately 81.4K.
H&M - we love fashion saw a significant spike in weekly downloads in late October, reaching around 10.6K in the week of November 21. Active users saw a peak at approximately 135.7K during the same week, with a gradual decline to around 103.2K by the end of December.
Zalando – Online fashion also experienced notable trends. Weekly downloads peaked at approximately 6.3K in the week of November 21. Active users saw a substantial increase, peaking at around 241.2K during the same period.
Nike: Shoes, Apparel, Stories had a varied download trend, with a peak of around 3.4K in the week of November 21. Active users similarly peaked at approximately 40.9K during the same week, before stabilizing around 32.8K towards the end of the quarter.
ABOUT YOU Online Fashion Shop saw its highest weekly downloads at approximately 4.2K in mid-November. Active users peaked at around 28.6K in the same period, ending the quarter with approximately 23K.
For more insights and detailed analytics, visit Sensor Tower.
