AI Insights · Timothy · January 2023
Top 5 Apparel Apps in Germany Q4 2022 Performance
Discover the performance trends of the top 5 apparel apps in Germany during Q4 2022, including download numbers and active user statistics.
During the fourth quarter of 2022, the top 5 apparel applications on a unified platform in Germany showed varied performance metrics. Here's a detailed look at their weekly downloads and active user trends.
Zalando – Online fashion started the quarter with weekly downloads around 59K, experiencing a slight dip to approximately 56K by late October. Notably, downloads peaked mid-November at around 72K, followed by a gradual decrease to 56K by the end of December. The app's weekly active users demonstrated an upward trend, reaching a peak of about 1.28M in late November before settling at around 960K by the end of the year.
SHEIN - Shopping Online saw weekly downloads fluctuating between 45K and 62K, with a notable increase towards the end of December. Active users for SHEIN showed a peak in late November with approximately 1.12M, followed by a decrease to around 846K by the end of December.
H&M - we love fashion experienced a varied download trend, starting at 52K in late September, dipping to around 30K by early December, and ending the year with approximately 35K downloads. Active user numbers showed a similar trend, peaking at roughly 799K in late November and then decreasing to about 599K by the end of December.
Trendyol: Fashion & Trends had weekly downloads starting at 55K in late September, with a notable drop to around 17K by late October. The app saw a resurgence by mid-November with downloads reaching 48K, eventually stabilizing around 17K by the end of December. Active users for Trendyol hovered around the 300K mark throughout the quarter, peaking at about 344K in late November.
C&A Mode Online Shop exhibited steady weekly downloads, starting at 39K in late September and ending at approximately 26K in December. The active user metric showed a peak of about 103K in late November, before slightly decreasing to around 84K by the end of the year.
These insights into the performance of top apparel apps in Germany during Q4 2022 come from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.
