Top 5 Apparel Apps in Costa Rica: Q4 2022 Performance

During the fourth quarter of 2022, the top 5 apparel applications on a unified platform in Costa Rica showed varied performance trends. Based on data from Sensor Tower, here’s an overview of the weekly downloads and active users for these apps.

SHEIN - Shopping Online saw a notable fluctuation in weekly downloads, starting at around 17K in late September and peaking at 21K in early November. However, downloads gradually decreased to approximately 7.8K by mid-December before slightly rising to 11K in the last week of December. Active users for SHEIN maintained a fairly consistent trend, starting at 169K and increasing to 188K by the end of the quarter.

ZARA maintained a steady download rate throughout the quarter, with a slight increase from 912 in late September to a peak of 1.1K in late November. Active users for ZARA also exhibited a stable trend, starting at 3.9K and slightly increasing to 4.5K by the end of December.

BERSHKA experienced modest weekly downloads, with numbers ranging from 571 to 923 throughout the quarter. Active users for BERSHKA showed a gradual increase, starting at 3.8K in late September and reaching 4.4K by the end of November, before stabilizing around 3.8K in December.

Whering: Your Digital Closet had a significant spike in downloads in mid-October, peaking at 1.4K, before settling around 682 by the end of December. Active users followed a similar trend, starting at 297 in late September and peaking at 1.6K in mid-October, before stabilizing at around 1.1K by the end of the quarter.

PULL&BEAR had a relatively consistent download rate, fluctuating between 354 and 734 throughout the quarter. Active users for PULL&BEAR began at 1.9K in late September and peaked at 2.1K in mid-November, maintaining around 2K towards the end of December.

For more detailed insights and trends, visit Sensor Tower.