Top 5 Apparel Apps in Colombia - Q4 2022 Performance

The fourth quarter of 2022 saw notable activity among the top apparel applications in Colombia. Here is a detailed look at the performance of the top 5 apps, based on data from Sensor Tower.

adidas: Shop Shoes & Clothing experienced fluctuating weekly downloads, peaking at 47.3K in mid-October before ending the quarter with 17.7K. Active users showed a steady increase from 234K in late September to 276K by the end of December.

SHEIN - Shopping Online saw consistent weekly downloads, ranging from 16.2K to 29.4K, with a notable peak in late November. Active users demonstrated a steady upward trend, reaching over 1M in early November and maintaining around 994K by the end of December.

ZARA had a relatively stable download pattern, with a significant spike to 8.4K in late November. Active users increased from 22.2K in late September to 27.1K in mid-December, showing a gradual upward trend throughout the quarter.

PatPat - Kids & Baby Clothing achieved a peak in downloads at 5.7K in late November, while active users grew from 9.6K in late September to 15.5K by mid-December, indicating a strong increase in user engagement over the quarter.

BERSHKA saw a notable peak in downloads at 7.7K in late November. Active users also surged, reaching 23.4K during the same period before settling at around 19.7K by the end of December.

For more insights and detailed analytics, visit Sensor Tower.